The client needed a faster, SEO-friendly eCommerce site. I rebuilt the platform in WordPress with a custom theme, boosting performance, search visibility, and ease of management.
Industry:
Plumbing: Online Store . Ecommerce
Services Provided:
Custom WordPress Development · WooCommerce Integration · Performance Optimization · SEO Implementation · Mobile-First Design · UX/UI Enhancements
Heat & Plumb had a large product catalog but faced major issues with site speed, outdated code, and poor mobile UX. Their previous setup lacked flexibility for custom features, and the slow performance was hurting both SEO and conversions.
I rebuilt the website on a custom WordPress framework, optimized for speed, SEO, and usability. Key improvements included:
Fully responsive, mobile-optimized layout
Fast-loading custom WordPress theme
Scalable product filtering and navigation
Core Web Vitals and speed enhancements
SEO improvements with schema, clean URLs, and metadata
Automated page speed optimizations for fast site performance